Abstract
Today, companies at a global level compete in the field of technology and available resources to meet the needs and preferences of the market. That is why, at national and local levels, strategies are implemented that allow companies to grow optimally, incorporating new elements in their policies to improve their performance in the marketing of products. The daily challenges that companies face lead to the search for solutions, especially with regard to inventories, which represent a significant capital investment in assets that entail expenses for materials, personnel and storage. This is why practical solutions are required that achieve a balance between customer needs and product rotation. The main objective of this study is to solve this problem by implementing a mathematical model and a computer application that allows finding efficient solutions for order management of the most demanded products in the local and national market. This optimizes resources and achieves a balanced inventory that increases the level of marketing and sales. The computer application is a versatile and practical tool that allows analyzing various elements and speeding up the process of selecting the most suitable products for the market. In the case of the company "Lanas Elsy", the Vilfredo Pareto ABC classification technique is used, combined with a multi-criteria mathematical model and a computer application designed in C# and Matlab. These tools are essential for the development of the company and its inventory strategy at a global level
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