Abstract
Food producers and retailers need to pay more attention to being customer-oriented in order to gain advantage and continue their activities in the highly competitive market. In order to improve market shares and avoid unnecessary supply chain operations, it is useful to be aware of, adopt and manage consumers' preferences and perceptions. The purpose of this study is to reveal the hierarchical structure of the success criteria of customer-focused meat supply chain management and to classify these criteria according to their impact strengths. To the aim, supply chain management related criteria affecting the meat purchase behavior of customers were compiled through literature review. Then, the relationships between these criteria were examined by Interpretive Structural Modeling and MICMAC analysis. As a result of the analyzes, a hierarchical model and dependent/independent classification are developed among the criteria that had complex relationships. According to the results obtained, it is determined that the packaging and traceability criteria are the criteria that have the highest impact power and the least impacted level from other criteria.
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