MSME Development to Increase IPR Valuation

Abstract

This study discusses the protection of Intellectual Property Rights (IPR) in Indonesia, particularly in the context of Micro, Small, and Medium Enterprises (MSMEs). Indonesia has regulations that protect IPR through Law No. 21 of 1961 on Industrial and Trade Marks, and Law No. 20 of 2008 on MSMEs, which support business development. IPR protection is essential for MSMEs to enhance competitiveness and obtain legal recognition for their works. However, public awareness and understanding of the importance of IPR remain low, and there are various obstacles in the registration and management process of IPR. This research employs a normative juridical method by reviewing literature related to relevant theories, concepts, principles, and legal regulations. The results show that brand development and industrial design in MSMEs can provide significant added value, as well as the importance of patent protection to encourage innovation. It is hoped that the government can facilitate the registration process and socialization of IPR, and establish a specialized institution for IPR valuation to enhance the economic contribution of MSMEs in Indonesia.