MR. HOLMES Bakehouse: Surviving the Coronavirus

Abstract

This case is about Aaron Caddel, an entrepreneur, who owned several coffee houses and bakeries in San Francisco and Los Angeles and had to rethink his businesses during the Covid 19 pandemic in early 2020. Aaron pulled the plug on his operations on March18, operated as a grocery store until March 21. With no knowledge of e-commerce but possessing a staff of skilled bakers and a 4,200 square foot warehouse, Aaron believed he could pivot his business and keep his workers employed. His concern was the steps he should take to support a business that would help him keep his workers employed during the pandemic.