Abstract
The negative environmental impact of current consumption patterns is increasing and becoming more evident. Household/consumer behavior plays a significant role in shaping these patterns. A growing number of non-governmental organizations (NGOs) are focusing on this issue. The paper 1 1 The co-authors are all members of the MIBE (Managing the International Business Environment) project at IMD in Lausanne, Switzerland, which is lead by Professor Ulrich Steger examines how NGOs could play an important role as partners to business/industry in promoting sustainable consumption. It exhibits a number of mini case studies on innovative partnerships for product development, labeling, green purchasing, etc. Two essential factors for success have been identified: (1) Consumers need to feel empowered to make a difference through their behavior. (2) They should also be able to improve their quality of life. Furthermore, direct consumer outreach and partnerships with retailers are recommended as effective means of changing consumption patterns.
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