Motives and Modes of Social Responsibility in the Mediated Business Environment in India: Perspectives from the Industry

Abstract

The paper attempts to examine the typology of CSR strategies and practices adopted in India. It is an academic critique of the corporate citizenship to enable clear and credible frames and foments for the industry and the media in the neo liberal era. From the study, the practices suggest an acceptance of social responsibility beyond philanthropy where conceptualization, continuity and communication remain the germane areas.