Motivations for Electronic Banking Adoption in Rural Areas of India: A Quantitative Study

Abstract

The main purpose of this paper is to have a look and discover the type of motivations that provoked rural peoples of India to accept and use electronic banking services. E-banking or electronic performs a vital role in the present situation of banking functionality. It will also let us know how the Government of India considers it as a main vision from the past few decades to achieve such sustainable development as well as an inclusive growth. We will also realize how increase in number of smart phone users and its utilization among every corner of rural India made it possible and an awesome ability towards adoption of electronic financial services to the un-banked and under-banked in rural areas. This paper basically covers a systematic literature overview on its evolution and their motivating factors on its adoption throughout rural India. Major conclusions drawn from various research works stated that cellular banking has a huge potential to alternate the manner of people in such areas transact and store cash. With the help of electronic banking, the banking sector all across the world is gaining a huge customer base with satisfaction and loyalty. The research has considered people from rural areas. This study was conducted to know the Motivation for adoption of electronic banking in rural areas in India, and it is found in the study that respondent says that through electronic banking customers would enjoy many benefits such as mini statement, cheque related functions, balance enquiry, etc., Through electronic banking paying and receiving amount can be done from anywhere and at any time, Electronic banking removes geographical barriers