Abstract
The aim of this article is to determine the motivations and disincentives for purchasing products on illicit markets. This work focuses on the drugs market. The theoretical determinants of the purchase of medicines on the illicit market highlight the obstacles and motivations. Based on a questionnaire survey of households in the northern zone of Cameroon, it emerges that 87% of households have already bought medicines on illicit markets. The reason for this is the high cost of medicines in legal dispensaries compared with those on the street, but it is mainly due to convenience and socio-cultural reasons. Anti-counterfeiting organisations need to take more action on socio-cultural factors to limit the spread of this phenomenon.
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