Motivation, Value, Challenges, and Solutions of Women Entrepreneurs in Taiwan

Abstract

Despite the fast-growing number of women-owned businesses, research has continuously shown that they remain less profitable and smaller than men’s. The study aims to determine the value, motivation, challenges, and possible solutions of female entrepreneurs in Taiwan. An online survey was distributed to 50 female entrepreneurs in Taiwan. The result indicates that most of them found their businesses due to their need for independence. They value supporting their families and customer feedback more than money earned. The most commonly seen issues they face include lack of experience and funds. A more well-rounded and accessible education system is suggested by half of the participants to be a good solution. These data provide a good insight into the motivation and value of female entrepreneurs in Taiwan. Also, it provides the challenges they faced with possible solutions, which can be used for future direction toward narrowing the performance gap between female and male-owned companies. Further research is needed to determine how effective each suggested solution is.