Abstract
This study was to analyse the visitors’ motives of visiting Bako National Park. A total of 564 visitors were interviewed. Varimax rotation method in factor analysis was employed to gain information from visitors on their behaviour reflecting their motives for ecotourism activities in the national park. The results showed that visitors visit a national park for four factors: challenge excursion, social trip, nature tour and getaway outing. This result may help the management authority to reposition national park attributes without neglecting the objectives of the national park existence.
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