Motivation and Social Media are important tools in market economy

Abstract

Social networking sites (e. g., Facebook, LinkedIn, Google+) are one of six types of social media tools identified by Kaplan and Haenlein on the basis of the degree of self-presentation and selfdisclosure required, the degree of intimacy and the immediacy of the medium, and finally the amount and the type of information that can be transmitted in a given time (described as media richness). The remaining five categories include collaborative projects (e. g., Wikipedia, Google Docs), blogs and micro-blogs (e. g., WordPress, Blogger, Twitter), content communities (e. g., YouTube), virtual game worlds (e. g., World of Warcraft), and virtual social worlds (e. g., Second Life).In the majority of the organisations interviewed, all of the staff did not have access to social media for business purposes. Several reasons were identified for this and included other work requirements preventing staff from actively participating in social media use. Other suggestions were reluctance of staff to use social media for fear of saying something inappropriate about the business and lack of familiarity with social media in some staff members. This paper aims to give a clear description of the terms and concepts of social media and motivation in organization and also aims to identify factors that affect the motivation of employees in public administration from the perspective of Expectancy Theory of Vroom. Motivation and Social media is a hypothetical construct that is used to explain behavior and it should not be equivalent to it.