Abstract
A recent study in Guangzhou, a metropolitan city in South China, shows that the factors that motivate the Chinese workforce are quite similar to those in the West. Moral incentives such as the title of advanced worker were no longer believed to be effective whereas material incentives, sense of achievement, interestingjob and good leadership were regarded as important motivational fac tors. The present economic reforms in China including the emphasis on material incentives, the upholding of the principle of 'to each according to his work', the adoption of the 'factory director responsibility system' and the introduction of market mechanisms seem to meet these needs.
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