Abstract
Despite much interest in the operation of goals, there remains little understanding of how goal pursuit originates from the cognitive activation of a goal in memory. To address this knowledge gap, we examined how the motivational component of positive affect leads to the successful pursuit of primed goals. Experiment 1 found that people evidenced more successful pursuit of an action goal if the goal was primed as people experienced a positive state high in motivational intensity versus a positive state low in motivational intensity or a baseline state. Likewise, in Experiment 2, people showed more successful pursuit of an inaction goal if the goal was primed as people experienced a positive state high in motivational intensity. In sum, the motivational component of affect directed the pursuit of primed goals.
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