Motivated Processing of Black and White Targets: The Situation of Choice Versus Assignment

Abstract

This set of studies compares the effects of choice among partners versus assignment to partner in an outcome-dependent context. In both studies, White participants were randomly assigned to 1 of 3 conditions. In the first condition participants were assigned to a White partner, in a second condition they were assigned to a Black partner, and in a third condition they were given a choice between a Black and a White partner. Regardless of condition, all participants read essentially equivalent information about the targets. Results showed that participants given a choice generally preferred the White partner (especially if they held negative attitudes toward Blacks in general) and, rated her more favorably, whereas those assigned to a partner tended to rate their assigned partner more favorably regardless of race. Those given a choice of partner also construed their chosen partner more positively and rated her as more similar to themselves. In contrast, however, those assigned to a partner tended not to construe their partners in these ways. Results were discussed in terms of motivated reasoning theory.