Impact of similarity on recognition of faces of Black and White targets.

Abstract

One reason for the persistence of racial inequality may be anticipated dissimilarity with racial outgroups. In the present research, we explored the impact of perceived similarity with White and Black targets on facial identity recognition accuracy. In two studies, participants first completed an ostensible personality survey. Next, in a Learning Phase, Black and White faces were presented on one of three background colours. Participants were led to believe that these colours indicated similarities between them and the target person in the image. Specifically, they were informed that the background colours were associated with the extent to which responses by the target person on the personality survey and their own responses overlapped. In actual fact, faces were randomly assigned to colour. In both studies, non-Black participants (Experiment 1) and White participants (Experiment 2) showed better recognition of White than Black faces. More importantly in the present context, a positive linear effect of similarity was found in both studies, with better recognition of increasingly similar Black and White targets. The independent effects for race of target and similarity, with no interaction, indicated that participants responded to Black and White faces according to category membership as well as on an interpersonal level related to similarity with specific targets. Together these findings suggest that while perceived similarity may enhance identity recognition accuracy for Black and White faces, it may not reduce differences in facial memory for these racial categories.