Abstract

Until the mid-1990s, the culture of media in Morocco was authoritarian, administrative, and partisan, which has impacted the emergence of media accountability instruments over the last few years. Despite the private and professional dynamics of the media landscape, the main hindrance to media accountability is the country’s nondemocratic culture. The struggle of journalism focused for many years on the fundamental issues of press freedom and censorship and largely ignored the questions of accountability, ethics, and self-regulation. In the context of the rise of digital technology, the logic of algorithm-driven platforms and the integration of the editorial, marketing, and analytical functions demand more sophisticated media accountability mechanisms to provide further protection to the public.

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