More or Less Likeable: The Role of Behavior-Independent Events in the Disposition Formation Process

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ABSTRACT Affective disposition theory (ADT) and its extensions posit that character liking/disliking is based on viewer perceptions of character behaviors or the activation of character schemas that imply moral/immoral behaviors. This paper systematically examines whether events that happen to a character independent of their behavior also contribute to the development of character liking. Based on the modified affective disposition model (MADM), two studies were conducted where participants read a story introduction that manipulated whether a positive or negative event (described as egoistic need satisfaction/thwarting by the MADM) had befallen a character. In Study 1, the character was liked more when a negative economic event had befallen them and liked less when a positive economic event had befallen them as compared to a control condition. In Study 2, these effects were replicated. However, in Study 2 we also examined whether health-related events would elicit similar effects. Participants liked the character more regardless of whether a positive or negative health event befell her. These findings suggest unique contextual effects associated with which specific egoistic intuitions are satisfied or thwarted. As such they provide novel directions for research designed to test and specify the predictions of the MADM.