Abstract

Abstract This study examines Trump’s depiction of Hispanic and Latinx immigrants, highlighting his use of moral panic to activate fear and thereby deepen societal divisions within a broader right-wing populist agenda. Analyzing nearly half a million words from Trump’s tweets using corpus-assisted critical discourse analysis, the research reveals that he portrays Hispanic and Latinx immigrants as the ‘object of offence,’ amplifying their perceived threat while ‘scapegoating’ political adversaries and other nations. As a ‘moral entrepreneur,’ he and his allies position themselves as protectors against this perceived danger, warning of severe ‘consequences’ for national security and the economy if left unaddressed. Their ‘corrective action’ involves implementing strict immigration policies, with the ‘desired outcome’ being enhanced security and economic prosperity. The study demonstrates how the deployment of moral panic generates public fear and insecurity, legitimizing anti-immigrant sentiments and justifying stringent measures. This, in turn, reinforces right-wing populism narratives with significant societal implications.

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