Abstract
The current paper puts forth a new conceptualization for the evolutionary function of morality. Moral alliance strategies theory proposes that our moral psychology can be understood as a tool for managing associations, using the observable behavior of others as an input. The behavior of others is a key input for this system, as it can be used to identify new and profitable alliance potential, to predict where other third parties might side in disputes and as a cue for when existing alliances are liable to become too costly to maintain. Through considerations of how people’s behaviors have effects on their association value, a number of facets of our moral psychology—such as impartiality, proportionality, and moral praiseworthiness—can be better understood.
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