MOOCs

Abstract

Looking back over the year that was 2013, one subject dominated management education discussion like no other topic has ever done so before. That subject, of course, is the MOOC, or to give it its full name, Massive Open Online Courses. Over the past 12 months, MOOCs have arrived like an alien invasion threatening to overturn centuries of tradition in education. And just like a scene from Mars Attacks! there are supporters waving “Welcome to Earth” banners while others are lining up the tanks. Yet there is one strange feature of MOOCs, despite the cacophony in the corridors and at conferences; there has been silence in the academic journals. This is simply because data are scarce and only just becoming available, and the necessary time required for thinking, writing, reviewing, and production. Next year, and probably for several years after, MOOCs are likely to dominate the pages of education journals and the Journal of Management Education in particular. In this editorial, I want to explore the initial hype and hyperbole about MOOCs as a way of setting the scene for the future.