Abstract
This article analyzes the effectiveness of interactive teaching methods and identifies the most popular practices among students. The study explores various interactive approaches, such as small group work, case studies, business games, training exercises, and self-assessment. The research was conducted using theoretical and empirical procedures, and an investigation was applied to a sample of 150 students from different disciplines. The results indicate that small group work and case studies are the methods most employed by teachers, while students prefer business games. Debate processes, case studies, and group work are also widely favored. The article emphasizes the relevance of incorporating interactive approaches to promote active learning, critical thinking, and collaboration. These findings offer valuable insights for teachers and postgraduate students interested in implementing interactive teaching methods in higher education.
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