Modern values of generation Z in a comparative analysis of the youth of Russia and China: myths and realities

Abstract

This article presents the results of an empirical study aimed at identifying changes in the cultural values of young people from 18 to 23 years old in Russia and China for further comparative analysis of the results obtained. This survey was based on the theory of Dutch scientist G. Hofstede on the typology of cultural dimensions, which contains five parameters describing the differences between national cultures: power distance (from small to large); collectivism and individualism; femininity and masculinity; uncertainty avoidance (weak and strong), long-term orientation. Despite the fact that the process of globalization has a significant impact on the values of young people, making them more unified, regardless of the country and its national culture, nevertheless, the results of the conducted research reveal some differences in the characteristics of cultural identity of Chinese and Russian Generation Z.