Abstract

Introduction. Digital transformation is taking place gradually and in stages in Ukraine. However, the coronavirus pandemic and the full-scale war between Russia and Ukraine strengthened digital transformation processes in society in almost all types of activities. It should be noted that Ukrainians are quickly mastering new digital technologies, which accelerates digital transformation. That is why constant research and analysis of modern trends and prospects of digital transformation in Ukraine in current conditions is quite relevant. The purpose of the article is the research process of modern trends and vectors of digital transformation in Ukraine. The results. It has been studied that Ukraine has significantly increased its ranking in Open Data in Europe over the past two years. It was noted that in 2021, Ukraine received the maximum value of 220 points for open data management, 160 points for portal use, and 134 points for portal stability. The analysis of modern trends in digital transformation showed insignificant changes in enterprises' digital transformation indicators in 2020, in some cases even smaller than the indicators of 2018. In general, for the years 2018-2020, there were positive changes regarding the increase in the number of enterprises that allowed e-commerce, the share of enterprises that conducted "big data" analysis, completed training in the field of ICT, used 3D printing, and found/attempted to see specialists in the field of ICT. On the other hand, a negative trend of decreasing indicators of the share of all enterprises that sent invoices and the number of enterprises that had vacancies for ICT specialists that were difficult to fill was determined. Conclusions. It is substantiated that in the conditions of global challenges and military aggression, digital transformation is most effective in three main areas, namely: scale, scope, and speed; property, assets, and economic value; relationships, markets, and ecosystems. Furthermore, it is emphasized that the number of vectors of digital transformation in Ukraine in the conditions of war and globalization challenges are: innovation management, self-service, digital business, shared services 4.0, economic regulation, thinking design, automation of business processes, modeling, knowledge base, innovation ecosystem, digital chain сost, future software, etc. Keywords: digital transformation, digitalization, vectors, open data, rating, Open Data in Europe.

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