Abstract

The development of the information society of Russia has led to the use of modern Internet technologies in everyday life, which required the reaction of public authorities to the emerging trends and the adoption of a strategy for the development of the information society in the Russian Federation, proclaiming the use of new information technologies, such as social networks and information platforms in the implementation of projects to improve the availability and quality of medical services and goods as a strategic goal. The implementation of the identified strategies in the development of digital society in Russia, as well as an objective tendency of increase of consumer requirements to the medical services quality in the public and private health sectors, the growth of consumer dissatisfaction with quality of services require the implementation of tele-medicine in addition to new technologies in all activities of medical organizations, particularly in the quality control system of medical services. The marked increase in the activity of consumers of medical services in social networks and information portals is not currently used in the practice of assessing the quality of medical services. This requires responsible researches to identify the factors hindering the introduction of new technologies in the practice of assessing the quality of medical services adapted to current trends in the activity of consumers of medical services in social networks, as well as to determine the directions of work to activate patients and medical personnel in the field of evaluation and participation in decision-making, and the formulation of the goal-setting of Internet companies to develop software products for the automation of collection and processing of consumer feedback in social networks in the medical market.

Full Text
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