Abstract
The article presents a brief theoretical review of the human social behavior phenomenon; examines the social behavior variability of an individual in the context of ontogenesis; provides current information about the phenomenon of manipulation and the main modern manipulation technologies (using the example of the political sphere of society). Also the paper includes the analysis of basic information about social behavior as an integral part of an individual's life activity. At the same time, behavior in the context of the social life of society as a large group is characterized. The analysis of scientific data has also shown the key role of digitalization and the development of mass media in the application of modern manipulation technologies. The relevance of this review is due to the complex system of social interaction in society, the ambiguity of the latest digital and information media, as well as ethical issues in the use of manipulation technologies, for example, in order to achieve advantages in political processes. For example, a subject-object attitude towards a person can contribute to harming her and consolidating the victim's position in social interaction. The article briefly lists specific manipulation techniques aimed at achieving such an effect.
Published Version
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