Modern samvydav (self-publishing), zine-edition as a way of self-expression and communication

Abstract

The purpose of the article is to explore the possibilities of modern samvydav in Ukraine for further scientific research on the example of zine-publications. Empirical-theoretical methods of analysis, synthesis, and deduction are used. The survey method, as well as theoretical methods (description and interpretation), are also applied. Using these methods allowed us to research social information about the functioning of this type of communication; to prove that currently, the samvydav industry is spreading among professional writers, not just amateurs. It is proved that the modern culture of samvydav in Ukraine is a little-studied phenomenon. The experience of manufacturing and popularizing modern forms of samvydav is quite new. Ukrainian self-publishing is mainly reflected in social networks; we practically do not find scientific professional justifications for the development of self-publishing books in the 21st century. It turned out that a third of the respondents associate the phenomenon of samvydav only with the country’s historical past, the struggle of Ukraine for self-identification during the existence of the USSR. A minority of respondents own information about contests and specialized sites that provide creative opportunities for the creators of samvydav. Modern samvydav has successfully integrated into the new culture and today is part of art and literature. The attention is focused on the latest forms of samvydav, in particular on the zine-editions. Popularization platforms and specialized sites have been characterised, thanks to which contemporary artists have the opportunity to present their informal creativity. The study can become the basis for formulating practical recommendations on establishing informational interaction in the triad “publisher/artist — new forms of samvydav — audience”; to form an information base for the cognition of the functioning of new forms of media product; help to develop mechanisms for organizing and forming an audience