Abstract

The purpose of the article is to investigate the directions of actual theoretical generalizations of pop vocal art in the context of culturological vision of the problem. The research methodology is based on the use of culturological and art approaches in the study of this issue, as well as a set of methods such as analytical, structural, historical in the application of the concepts of "pop", "pop vocal art" in the context of mass music culture. The scientific novelty of the work is to expand the understanding of the vision of modern pop vocal art in the cultural understanding of the development of Ukrainian culture and national cultural space. Conclusions. Based on the study, the specifics of the influence of pop vocal art on the formation of socio-cultural space in Ukraine. Studies of pop vocal art are complex in nature, uniting the scientific field of the humanities, pop vocal art is presented as a link and subsystem of modern mass music culture. Transformational processes of socio-cultural space are the driving forces for the constant change and diversification of pop vocal art every day. Further study is needed on the culturological understanding of modern vocal pop music as a powerful factor that has the potential to influence the socio-political and cultural life of the country. Key words: modern culture, Ukrainian pop, pop vocal art, cultural values

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