Abstract
Artistic discourse is understood as a communication system, which is a synthesis of specific linguistic forms, information about reality, reflected in a text that is distinguished by its pragmatic content. The pragmatic level of artistic discourse is represented by an individual set of characteristic linguistic means. The object of the research is the linguistic units denoting color, functioning in the language, mythopoetics, paremias, and literature in the Adyghe language. The subject of the research is the peculiarities of the manifestation and functioning of color painting in the Adyghe language and Adyghe literature, as well as the identification of the specifics of the coloristic embodiment of images in the works of Adyghe authors. The material of the research is based on the linguistic representations of color designations that form the "black-white-red" triad.
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