MODERN FEATURES OF THE INSTITUTIONAL AND ORGANIZATIONAL ENVIRONMENT OF TOURISM DEVELOPMENT IN TERRITORIAL COMMUNITIES

Abstract

Introduction. Assessment of the development of tourism and recreation in local communities, identifying problems associated with the formation of a favorable environment for tourists and vacationers, as well as revealing the advantages and disadvantages of the institutional and organizational environment of tourism are possible only if we consider the local community as a holistic tourist destination. The main elements of legal support for the development of tourism in the community are legal and regulatory acts of public authorities and local governments. The purpose of the article is to analyze the features and identify the problems of institutional and organizational environment for the development of tourism and recreation in local communities in modern conditions. Methods. The authors used the methods of dialectical and formal logic in the article for study the essence of the institutional and organizational environment of tourism development in territorial communities; benchmarking method for determining the effectiveness of implemented reforms in the formation of local self-government; statistical methods for data visualization and organization; structural methods for assessing the existing processes of development of the tourism sector and identifying their main problems. Results. The article examines the legal environment for the development of tourism and recreation in local communities. The normative-legal acts which have a direct and indirect relation to the researched problem are allocated. In the context of the studied territorial communities, the main problems of tourism and recreation development are grouped based on a survey of domestic and foreign tourists. The reasons for the unsuccessful implementation of public-private partnership projects in the field of tourism and recreation in territorial communities are stipulated. The process and experience of organizing tourist activities in communities on a cluster basis, in particular those that have been operating in the market for a long time and those that have just begun to form, are studied. Their features and prospects for development are defined. Typical examples include clusters with a long history of operation, as well as recently formed ones. Based on the analysis of the development and functioning of tourism clusters in Ukraine, the main directions of development of this area in territorial communities are proposed.