Foundation economic development for network development community tourism by linking local products and cultural capital Samut Songkhram Province

Abstract

The development of a foundation for economics and business networks plays a significant role in community tourism by linking local products and cultural capital in Samut Songkhram province. Both the foundation for economics and business networks have different objectives however both factors play a vital role in community tourism. Hence the core objective of the present study is to determine the effects of foundation for economics and business networks on local products, cultural capital, and community tourism. To achieve the objective of the present study, a survey was preferred to collect primary data from the respondents that were tourists staying in Samut Songkhram. Consequently, a survey questionnaire was preferred to collect the data. Moreover, Partial Least Square, statistical software was used to analyze the data. Results of the present study revealed that economic foundation, business network, local products, and cultural capital have a significant effect on community tourism. According to the results, the increased value of economic foundation and business network also increases the value of local products, cultural capital, and community tourism. The present study is most important for tourists and practitioners to boost community tourism.