Abstract

The article highlights the problems that have led to a significant increase in social tension, namely to the population needs increase in social services. It has necessitated a rethinking of the role of social services in the people's lives and changes of the whole system of their providing. Trying to cover especially vulnerable people/groups of the population, such a social demographic group as a youth found itself outside the social services system.
 The purpose of our article is to analyse and characterize the problems, features and trends of modern youth, and the development of effective ways of improvement of the quality of social services of informing and counselling. We used a complex of methods to achieve the established goal: the analysis of scientific literature, normative legal documents to clarify the essence of key concepts of the research; the synthesis, comparison and generalization – for the development of effective ways of improvement of the quality of social services of informing and counselling; the systematic summarizing method – for the formulation of conclusions that are based on the results of the research; the predictive - for the determination of the prospects of improvement of the system of social services of young people in the community.The goal of the system of social services is solving the life problems of individuals or social groups; creating such conditions under which the specified groups will be able to solve their problems on their own, restore lost skills and functions, overcome or minimize the negative consequences of those circumstances that they are not able to overcome on their own through the use of their available resources.Priority is given to developing a strategy for the development of quality youth information policy in Ukraine to meet the information needs of youth.It is determined that youth is the subject of receiving counselling services, which are carried out during the period that is necessary to get out of a difficult life situation and adapt the person, family to the new conditions of the social environment, that are aimed at eliminating/adapting the limitations of livelihood, maintaining social independence, preserving and continuing the social activity of the individual, family.

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