Abstract
The study of the motives and patterns of behavior of economic agents is one of the important areas of modern economic science. Understanding the patterns of evolution of the behavioral paradigm is important from both cognitive and prognostic points of view. A modern manager must be able to analyze both rational and irrational aspects of human behavior in order to effectively manage organizations. The author explores the evolution of the behavioral paradigm, identifies the main stages of its development and reveals the influence of the philosophy of rationalism of the Enlightenment, as well as sociological and philosophical knowledge of the 19th-20th centuries, on this process. The author substantiates that the behavior of an «economic person» and «a managerial person» is influenced not only by rational motives, but also by cultural values, values of economic activity, behavioral patterns, memes, sociocultural codes, as well as cognitive limitations and inherent deviations from rational behavior. The study of the relationship between the behavioral paradigm that a manager adheres to and his managerial decisions is of scientific importance, since it allows to deepen knowledge about the motives of managerial decisions and the impact on them of a wide range of economic and non–economic factors, rational and irrational motives and incentives.
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