MODERN APPROACHES TO THE DEVELOPMENT OF LINGUOCULTURAL COMPETENCE IN THE STUDY OF WRITING A FOREIGN LANGUAGE IN HIGHER EDUCATION

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The article examines the contradiction between the theoretical justification of the priority of the formation of linguistic and cultural competence in university teaching of a foreign language and the lack of modern methods that contribute to this process. The main purpose of the study is to describe effective methods of updating linguistic and cultural knowledge. The authors of the article draw attention to the importance of developing linguistic and cultural competence, which allows students not only to master language skills, but also tounderstand foreign culture, its values and features. As part of the study, the authors propose to consider effective methods of updating linguistic and cultural knowledge that will help students to master a foreign language more deeply and fully. The article describes various approaches, such as the use of group forms of work, including discussions and debates, as well as the method of drama or dramatization. These methods allow students to be actively involved in the educational process, express their opinions and develop linguistic and cultural competence.The study concludes that it is necessary to improve teaching methods that would take into account the importance of linguistic and cultural competence. The results of the study can be useful for teachersand methodologists involved in the development of modern methods of teaching a foreign language, taking into account linguistic and cultural aspects.