Moderation effect of demographic factors in adoption of electronic payments

Abstract

The study examined the relationship of attitude towards intention to use electronic systems in retail payments by the users across demographics. This study is primarily based on the consumer behaviour theories namely 'theory of reasoned action' (TRA) and 'technology adoption model' (TAM). The data was collected from the active users of e-payments services belonging to the Delhi region (India) on a five-point Likert scale. PLS-SEM was used to analyse the data of 414 respondents. Moderation effects of demographic factors gender, age, income, education, and occupation are tested for a difference between sample groups on the effect of attitude towards intention to use e-payments. Results established a moderating effect of age, income, and education level on the effect of attitude towards intention. Further moderated mediation effects for age, income and education revealed that attitude is a strong mediator construct in the total effect of perceived usefulness on intention.