Abstract
The career orientation of professionals is witnessing a change from traditional to “protean.” This paper investigates how protean career attitude (PC) impacts organizational citizenship behavior (OCB) and gauges the moderation effect of gender and age in the relationship between the two. The paper uses accurate and explanatory novel measures and highlights that women employees exhibit high value‐driven and self‐directed career growth, finds that PC has a significant impact on OCB, and demonstrates the moderation effect of age and gender in the relation between PC and OCB. The outcomes of the study can be extremely beneficial for career strategists to handle the shift swiftly.
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