Moderating Effects of Educational Levels on the Relationship between Feminism Inclination and Appearance Management Behavior

Abstract

This study purpose was investigates the effects of women's feminism on their appearance management behavior and analyzes the moderating effects of their education level between them, providing basic data to offer beauty services fit for the flow of the times. For this purpose, the investigator conducted an online survey with 580 adult women across the nation and collected data was analyzed with the SPSS 23.0 program in the general characteristics of subjects, descriptive statistics, reliability and correlations among the variables. Hypothetical models were examined in fitness and tested with the AMOS 21.0 program to build a final model. Multiple group analysis was performed to examine moderating effects according to education level. Stronger feminism had negative effects on the appearance management behavior of adult women and that the feminism had greater impacts on appearance management behavior according to a higher educational level. The findings of the study have huge implications for the current situation in which the Escape the Corset movement, which is to refuse pressure on women for their appearances, is observed among the public.