Abstract

There are many different ways that practices use for charging farm clients for their professional services. Ideally, the model is equitable for veterinary surgeon, client and animal. Different structures can influence how a practice's services are used and which services are successful. This article, which is an opinion piece, reviews common fee charging structures in UK farm practice. An argument is presented that if practices progressed towards a subscription-style charging model, at least for advisory work, and possibly for out-of-hours emergency work, this could be beneficial to farm businesses, veterinary businesses, farm veterinary surgeons, and the animals under their care.

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