Abstract
This study is relevant due to the multidimensionality and interdependence of industrial development and the indicators of innovation and technological activities and marketing efficiency. The use of economic and mathematical modelling of dependencies between key macroeconomic parameters of the national economy development made it possible to qualitatively analyse the impact of the indicators of marketing efficiency, innovation and technological activities on the parameters of industrial development. The influence of the volume of financing for innovation activity, the introduction of new technological processes and the volume of production of innovative types of products on the change in the volume of sold industrial products is econometrically taken into account. The multidimensionality of the dependencies of choosing an effective model of the dependence of the volume of sold industrial products on the factors in innovation and technological activities was the reason for building a power model. The uniqueness of using an integrated model of the dependencies of innovation and technological activities and industrial development lies in taking into consideration latent factors that influence changes in industrial production, including funding for innovation in the country’s industrial sector, the number of new technological processes and the level of mastering the production of new innovative types of products. The effectiveness of the study is explained by the fact that the selected system of indicators and dependencies helped to identify a number of risks to Ukraines’ industrial development, for example, a critical decline in innovation and technological activities of industry.
Highlights
Today, in the conditions of Industry 4.0, ensuring innovative development of industry and bringing the industrial complex of Ukraine to the leading world standards is an urgent need
We suggest considering and evaluating the indicators of marketing efficiency as a component that characterises the ability of the industrial sector to market quality and competitive industrial products and develop itself, taking into account the challenges and opportunities of the new industrial revolution
The development of Ukraines’ market economy coincided with the intensification of globalization processes in the world economy, which influenced the prioritization of industrial development
Summary
In the conditions of Industry 4.0, ensuring innovative development of industry and bringing the industrial complex of Ukraine to the leading world standards is an urgent need. I n March 2020, the European Commission presented the New EU Industrial Strategy, which aims to implement three key priorities: 1) support the global competitiveness of European industry and the rules of the game (equal conditions) at the national and global levels; 2) transform Europe into a climate-neutral area by 2050; 3) shape the digital future of Europe (the New EU Industrial Strategy). That is why Ukraine is currently in the process of finalizing the Industrial Development Strategy until 2025, considering the priorities of the new EU industrial strategy and using global technologies of the fourth industrial revolution. That will help to ensure an increase in the main resulting indicators of the country; in particular, the quality of industrial products, the volume of manufactured and exported industrial products, innovative products and production processes, and other components that shape the global competitiveness of industrial products of Ukraine. The economic policy of Ukraine is aimed at ensuring the implementation of the Global Goals 8.9, 12 and 17, which, in turn should have a positive impact on the development of industry (Trofymenko et al.)
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