Abstract
This study examined the personal characteristics and preferences of individuals that encourage interactions with smart media displays (media façades). Specifically, it aimed to determine which key aspects of a smart display “media façade” enhance intuitive interactions. A range of smart display technologies and their effects on interaction decisions were considered. Data were drawn from a survey of 200 randomly sampled residents and/or visitors to a smart building, One Central Park, in Sydney, Australia. A binomial logistic regression analysis was undertaken to establish links between a range of design, perceptions and socio-demographic variables and individuals’ decisions to interact with a smart media display. The results showed that the aesthetics of an installation, the quality of an installation’s content and the safety of the operation-friendly environment significantly affected respondents’ decisions to interact with the media display. Interestingly, respondents born overseas were more likely to interact with a smart display than those born in Australia. Respondents who expressed a preference for photograph-based interactions were also more likely to interact with the display. Somewhat surprisingly, age, residency and levels of familiarity with digital technology did not significantly affect respondents’ decisions to interact with the display.
Highlights
Smart cities have increasingly encouraged human-computer intersection with a range of cutting-edge technologies
29.5% were born in Australia, 20.5% were born in South-East Asia, 12.5% were born in Europe and
The results suggest that content quality, levels of satisfaction with the display design of the media display, its aesthetic appearance, respondents’ preferred interaction methods and their ethnic backgrounds, were the key independent variables that differentiated between the respondents who interacted with the media display and those who did not
Summary
Smart cities have increasingly encouraged human-computer intersection with a range of cutting-edge technologies. Smart media display installations have begun to expand the potential of smart technology to encourage human–computer interactions (HCIs) in public places. Other smart technologies have used mobile and global positioning system technologies as platforms to augment reality, transforming the role of visitors from that of passive receivers to engage in interactive and smart infrastructures [13] Another notable smart display installation featured an evolving line-art skyline that responded to users’. Very little is known about users’ socioeconomic profiles or, more importantly, the perceptions, motivations and intentions of those interacting with such new smart media displays in smart cities [15] To address these knowledge gaps, a survey was undertaken to examine the factors driving the increasing number of smart media displays using HCI. Residents and visitors passing by a smart media display located at a commercial and retail podium of a newly developed smart precinct in central Sydney (Australia) were asked to complete a survey that had been designed to understand the unique intersection of smart technology, psychology and HCI in a public space
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