Abstract
Purpose — to model demand-driven chain networks on basis of multiple Customer Order Decoupling Points (CODPs). Design/methodology/approach — literature study and a case study in dairy industry, based on in-depth expert interviews. Findings — four main underlying factors of CODP diversity are addressed and modelled. Research limitations/implications — the proposed multiple CODP models provide the basic setup of a reference-process model for demand-driven chain networks, and should further be developed into a formalized model that incorporates detailed implementation knowledge of different industries. Practical implications — the research contributes to making the generic CODP concept suitable for process design of demand-driven chain networks. Originality/value — the paper adds to existing research on CODPs by addressing the main underlying factors of CODP diversity. Based on these dimensions, basic process models of demand-driven chain networks are proposed and applied in dairy industry.
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