Abstract
This paper provides insights into the relative competitive advantage of Asian regions in tourism. The study employs the shift‐share technique which decomposes the growth in tourist arrivals to selected receiving regions from different generating regions of the world over a prescribed time period. Each receiving region's performance will be compared to the overall performance of the area (i.e., aggregated benchmark). As a result of this comparing decomposition, the relative competitive advantage of each receiving region in attracting tourists can be determined. The results could be helpful to Asian decision makers trusted with the development and implementation of tourism strategies.
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