Modelling a Conceptual Framework for the Wine Tourism System

Abstract

Wine tourism is a synthesis of elements from the wine and tourism industries that come together to form the wine tourism experience. Several elements form a part of a much larger wine tourism system and contribute directly and/or indirectly to creating and developing a wine tourism destination. Maharashtra in India has come to be popularly known as the ‘wine bowl' of India, producing some of the award-winning and internationally acclaimed wines. This chapter aims to examine all those elements that have played a part in and are necessary to develop a competitive and sustainable wine tourism destination in Maharashtra. The singular objective of this research chapter is to propose a conceptual framework of the wine tourism system. The research largely relies on secondary data as well as results of previous empirical researches conducted by the author. The wider contribution of this chapter lies in developing and illustrating a model of wine tourism system. This system model can be instrumental in defining all those components that are most critical to the growth of a wine tourism destination.