Abstract
In the article reviewed the necessity of assessing the level of competitiveness of insurance companies. Identified factors that aff ect competitiveness and insurers activity taking into account them in econometric models. By means of coefficients of regression of fictitious variables factors that have a signifi cant impact on the insurance company's competitiveness: payments, gross premiums are determined. We combine all insurance companies in a single set and estimate the regression with diff erentiated coefficients, respectively, forming the fictitious variables of the slope and intersection. According to the position of the insurance company in the rating, we introduce the following fictitious variables: 1 — for an insurance company with a high level of insurance payments; 0 — for insurance companies with insufficient level of insurance payments. A multi-factor regression model and a variance analysis and their comparison are constructed that are statistically significant and adequate. The model is checked for absence of autocorrelation, and can be used as predicted and to assess the state of the insurance company in the insurance market.
Highlights
At the modern phase of economic development of Ukraine, the problem of increasing of the insurance company’s competitiveness becomes more relevant, because the competitive struggle both on the domestic and on the world market are intensifies under the conditions of foreign trade development, the strengthening of the processes of integration of the country into international organizations
According to the position of the insurance company in the rating, we introduce the following fictitious variables: 1 — for an insurance company with a high level of insurance payments; 0 — for insurance companies with insufficient level of insurance payments (Table 6)
Competition in the area of insurance has features that are related to the specific nature of insurance activity. It follows that the main position in the insurance market is occupied by existing competitors
Summary
At the modern phase of economic development of Ukraine, the problem of increasing of the insurance company’s competitiveness becomes more relevant, because the competitive struggle both on the domestic and on the world market are intensifies under the conditions of foreign trade development, the strengthening of the processes of integration of the country into international organizations. To achieve a dominant position, it is necessary to improve the process of managing in the competitiveness of an insurance company, increase its competitive advantages in more active way, research and analyze both the internal and external environment constantly. The question arises in the approach to the assessment of the competitiveness of insurance companies, considering the influence of factors on the practice
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