Abstract

Introduction. In conditions of economic and social instability, the predictable future fluctuates from the spread of the sixth technological order to the advent of the new Middle Ages and low-tech. To feel yourself confident in the unpredictable situation, a designer has to be able to integrate professional and personal competencies into related specializations, work with tasks solved by designers in other scientific fields, have developed professional thinking, master the fundamental components of the profession, in particular, the ability to use professional tools and laws of morphogenesis to solve a variety of professional tasks. The development of competence of morphogenesis of a bachelor of design will allow him to create fundamental general professional training. Purpose setting. The purpose of the research is to develop and give a theoretical methodological substantiation of the structural and content model of the development of the competence of the morphogenesis of bachelor of design. The development of competence of morphogenesis allows us to transfer consciously the specialized competencies of a designer to the general professional field. Methodology and methods of the study. The methodological basis of the study includes practice-oriented, integrative, competence-based and personality-oriented approaches, as well as the principles of professional orientation, integrativity, personal orientation, reflexivity. As the leading research method the modelling method was used. Results. A structural-content model of the process of development of competence of morphogenesis of the bachelor of design has been created. The model makes it possible to develop the competence of morphogenesis for the bachelor of design, which is necessary to conduct professional activities in conditions of economic and social uncertainty and instability. Conclusion. The scientific novelty consists in the following: the principles and methods of development of the competence of morphogenesis are substantiated; a structural and content model has been developed; organizational and pedagogical conditions have been described. Prospects for further research are as follows: the practical implementation of the model, the development of components of the competence and the introduction of technologies for its developing in disciplines. The results can be used in the process of professional education of designers.

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