Modeling Blog Usage From a Developing Country Perspective Using Structural Equation Modeling (SEM)

Ahmed Ibrahim Alzahrani,Osama Alfarraj,Nasser Alalwan,Nalini Suppiah,T Ramayah

doi:10.1177/2158244020947104

Ahmed Ibrahim Alzahrani, Osama Alfarraj + Show 3 more

Open Access

https://doi.org/10.1177/2158244020947104

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Journal: SAGE Open	Publication Date: Jul 1, 2020
Citations: 1	License type: CC BY 4.0

Affiliation: King Saud University, Universiti Sains Malaysia

Abstract

The manner in which activities are now conducted online has largely transformed as a result of the prevalent digitally rich environment. With the evolution of the Internet, channels utilized for knowledge and information sharing have also changed. Both organizations and individuals have largely benefited from the use of various Web 2.0 features. Innovative interaction channels are now available, and the concept is increasingly being applied to other areas. Social networking opportunities have increased manifold, and different kinds of web technologies are being utilized for communication. The online community has also embraced the multi-interactive dimension of Web 2.0, as inherent in various blogging activities. This study analyzed why people choose to engage in web technologies such as blogging. As the growth of web technology is rather parallel with that of digital marketing, the research also focused on how these aspects can enhance marketing strategies in the future. The results of the study have various implications, as marketing is significantly influenced by blog readers’ level of engagement, including word-of-mouth marketing, purchasing decisions, and even brand building. Both awareness and trust play significant roles in the process, and they are often utilized to justify the risk inherent in the online environment.

Highlights

With the passage of time, the number of bloggers and number of blogs have significantly increased
The results indicated that the usage of virtual learning environments (VLE) is directly influenced by the perceived usefulness (PU) of these environments
The findings shows that PU and perceived ease of use (PEU) were positively related to Duration and Frequency giving support to H1, H2, H3, and H4

Summary

Introduction

With the passage of time, the number of bloggers and number of blogs have significantly increased. This is in line with increased online readership largely resulting from the current digitally rich environment. The numbers of online media channels and Internet penetration have increased as a result of these changes. One of the most rapidly increasing media forms of Internet publication and communication is the Weblog (blog) (Singh et al, 2008). These are different from other web pages in terms of their content and format.

Results

Discussion

Conclusion