Model of Technological, Managerial and Marketing Infrastructure for Intelligent Technology Efficiency in Telecommunication Industry - Case Study: Telecommunication Infrastructure Company of Ilam Province1

Heshmat Moradhaseli,Jalal Haghighatmonfared

doi:10.29252/jist.8.30.105

Abstract

Today’s, intelligent agent system (IAS) are considered as an important part of people's lives. Therefore, many of organizations try to implement IAS in their mechanism. One of these organizations in Iran is telecommunication Infrastructure Company. Because any implementation need a model which clarify the structural and contextual components, therefore, the current research is conducted to provide a model for developing the necessary infrastructure for implementation of intelligent technologies in the communication and telecommunication mechanisms of Ilam Province. To achieve the goal, a qualitative approach and thematic analysis method were used. The research population consisted of all experts in the field of ICT in Ilam province Infrastructure Communications Company that using purposeful sampling method and relying on theoretical data saturation, 10 of them were selected as sample. Semi-structured interviews were used to collect the data. The data were analyzed through theme analysis. Based on the method, 4 themes, 10 main categories and 153 open codes were extracted. The findings of the study showed that to transform communication mechanisms into intelligent technologies, there must be technological, management, marketing and cultural infrastructure. Technological infrastructure consisted of intelligent software and hardware; management infrastructure consisted of knowledge and belief; marketing infrastructure included attracting intelligent technology to audiences, encouraging ideas, physical and virtual channels; and finally, cultural infrastructure, it was staff training and public awareness.

Highlights

The industrial revolution experience and the age of enlightenment in many countries have led to the everexpanding and accelerating movement of societies towards growth and development, and the required tools and technologies were produced and offered to facilitate this process
Macrotechnology policies have been based on the equipment of existing technologies with intelligent technologies, but there has been a widespread social wave in society that calls for intelligent acting of their social and organizational relationships [2], [3]
Marketing infrastructure is one of the most important infrastructures needed for intelligent communication and telecommunications activities

Summary

Introduction

The industrial revolution experience and the age of enlightenment in many countries have led to the everexpanding and accelerating movement of societies towards growth and development, and the required tools and technologies were produced and offered to facilitate this process. Macrotechnology policies have been based on the equipment of existing technologies with intelligent technologies, but there has been a widespread social wave in society that calls for intelligent acting of their social and organizational relationships [2], [3]. If this tendency is to take an organized form and to apply such an approach to the country's telecommunications system, there needs to be a coherent conceptual model to build the necessary infrastructure on it. Moradhaseli & Haghighat Monfared, Model of Technological, Managerial and Marketing Infrastructure

Objectives

Methods

Results