Abstract
The aim of this research is to illustrate the model of social entrepreneurship and socio-entrepreneurship through reality. Focus group discussion conducted as data collection instrument to get practitioner's perspective and then analyzed using content analysis. We found that the model described by attitude, character, motive, perspective, and perception of one in life. It is chosen based on self capacity (value and knowledge) and applied based on self preference which shifted dynamically. Future research could be implemented the model in various group of business to explain how the models encourage economic independence and initiative of one.
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