Abstract
Background: Under the dual background of China's aging population and the vigorous development of the sports industry, "sports health tourism" has developed rapidly, especially favored by the elderly. Aim :1. To study the current context of exercise, sports, and health for the elderly to promote sports tourism in Qinling Mountain, Shaanxi Province, China.2. To create a model of exercise, sports, and health for the elderly to promote sports tourism in Qinling Mountain, Shaanxi Province, China.3. To evaluate the model of exercise, sports, and health for the elderly to promote sports tourism in Qinling Mountain, Shaanxi Province, China. Material and Methods: The target population consisted of 50 staff members, 105 elderly visitors and 17 experts. The research tools included staff questionnaires, elderly tourists’ questionnaires, and expert questionnaires. The software used in the data analysis were Excel and SPSS (20.0). Results: The results are as follows) Taijiquan, fast walking, the bicycles have always been deeply loved by the elderly. 2) The evaluation index of sports health tourism for the elderly in the Qinling Mountains is constructed. There are 4 first-level indicators, 11 second-level indicators, and 47 third-level indicators. Its weight is arranged in order from large to small. Product index weight (0.5549), facilities &physical evidence index weight (0.2232), promotion index weight (0.1327), and people & process index weight (0.0893).3) The service quality evaluation of the Qinling sports and health tourism by the elderly tourists was generally PS≥ES. The staff believes that the Qinling Mountains have a high development potential as a destination of sports health tourism for the elderly. Conclusions: The Qinling government has provided strong policy and financial support for the sports health tourism of the elderly. And when some service quality evaluations are low, humanistic care can be used to compensate for services.
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