Abstract

The Museum Culture and Creativity (‘MCC’) industry in China confronts several issues, such as homogenization of the MCC products, shortages of passion in the MCC development and misunderstandings of the MCC industry. To solve the problems faced, solutions are to be proposed. In the context of building a modern governance system and improving approaches for society governance in China, the author constructs a model for the MCC with society governance targeted. The research is significant because it provides a unique perspective for the MCC industry and promotes the research of design governance in China.

Highlights

  • The museum is a mixed organization of non-profit and profit

  • The national representatives of CPC reached an agreement on the issue and claimed that the cultural industry should be promoted for it can assist the implementation of offering homogenous cultural services to the public without discriminations, which is considered as the essential way of cultural governance

  • The targets of design governance in the Museum Culture and Creativity (MCC) industry consist of improving public cultural services, transforming local industries, and assisting vulnerable groups

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Summary

Introduction

The museum is a mixed organization of non-profit and profit. As a non-profitable organization, museums pursuit to provide public cultural services of the good quality to everyone without economic purposes and discriminations. According to regulations and laws in China, it is illegal for state-owned museums to sell specialized services developed by the support of governmental funding. The national representatives of CPC reached an agreement on the issue and claimed that the cultural industry should be promoted for it can assist the implementation of offering homogenous cultural services to the public without discriminations, which is considered as the essential way of cultural governance. The low-quality development ways which include adopting the same strategy and applying the similar design languages by different museums are undeniable. It contradicts with high-level developing demands of industries required by the government and conflicts with the national goal of building a stronger cultural country by the year 2035. Measures should be taken to stop the issues from emerging, among which is the modeling of the MCC system with society governance targeted

Research of Design Governance
Progress of the MCC Industry in China
Research on Design Method of the MCC
The Co-Research of the MCC across Disciplines Should Be Enhanced
The Localization Research of Design Governance in the MCC Should Be Enhanced
Market Research and Case Study
Deduction and Empirical Study
Industry Status Analysis
Research of Target Division and System Identification
Contents of Research
Basic Theory Introduction
Obligation Reclassification of Museums
Research on General Cooperation Model of the MCC
Research on Cooperation Mechanism of the MCC
Research on the Managerial System of the MCC
Establishment of the MCC Design Goals
Research on Design Approaches
Conclusion

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