Abstract

news communication is one of the most important application fields of big data technology. This paper mainly expounds the basic concepts of the application of big data technology in the field of news communication, including data sources and data characteristics, as well as the value of big data application in news communication. Through the construction of intelligent analysis and decision-making system based on big data technology, the research and development of intelligent news management and control platform has realized the unification, transformation, association, classification and storage of various communication protocol data of different devices on the news communication working face. Taking the field of news communication as an example, this paper uses a large number of big data technologies to effectively deal with the characteristics of large-scale information data, dynamic data application and strong heterogeneity in news communication, and analyzes and puts forward the data collection and application process of news communication. Combined with the technical background of big data era, this paper discusses the necessary value of adopting big data acquisition technology in the field of news communication, and puts forward the research framework and technical development route of big data in the field of news communication.

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